13. This blog is now closed

This is the end of my blog which detailed my planning and pre-production work.

In order to access this blog from the beginning to end, click on the AS Research and Planning label.

Thanks for reading through the blog, I hope you enjoy my final productions.

This blog is now closed

Thank you,
Candidate 4237

12. My Final Production

Wave Advert 1

Wave Advert 2

11. Production review: my production and my intended improvements

The review stage of production is vital to making the final product as successful as possible. I decided to ask my peers and the media staff to review my work, and beforehand I worked out what I wanted to talk about, and afterwards I decided how I wanted to improve my work.


Advert 1
Everyone picked out many positives in my advert, for example the successful use of black and white or the use of music to connote the mood, but I also decided to make some changes before final submission as a result of the discussions. The target audience review group I spoke to were males and females aged 16 and 17.

MRS BLACKBOROW

• We talked about the narrative structure which I wasn't completely happy with and as a result I added an extra shot. We also talked about sound levels, which I had planned to change.

MRS DYMIOTI

• We talked in particular about the date itself and the framing of the product shot. 

SAM, MEDIA TECHNICIAN

• We talked about the voice-over, I had been planning to change the voice-over script and Sam agreed that it would help the story.  We also talked about the actions of the girl before the date which I didn't feel looked very realistic. 

TARGET AUDIENCE

• They liked the ads and agreed that my changes were a good idea. 

Advert 2
Again, all had positives to say about this advert. Most said that they enjoyed the humour in the ad and the relatively fast pace, as well as the clear message it was delivering. We discussed the changes I was planning to make in the last couple of weeks of the production phase.

MRS BLACKBOROW

• She agreed with me about the need to change the sound levels, and also we discussed what could be done to ensure the advert was a bit more unisex. I suggested changing the voiceover from a male to a female in order to incorporate the unisex brand value that the brief wants. I have now done this and I think it works well. 

MRS DYMIOTI

• I told Miss I wanted to change the pack shot like the other one, and she agreed that it would be a good idea. 

SAM, MEDIA TECHNICIAN

• I wasn't happy with the fade transition between two of the shots and I decided to change this transition into a wipe so it flows much better than it did before. Sam thought this was a good idea. I also thought the pace of my advert was a bit slow and I increased the speed to 110% so it is faster without seeming robotic or fake.

TARGET AUDIENCE

• I asked my target audience focus group if they thought the cooking shot was funny, they didn't really like it so I cut it down. Now the shot is cut with just the focus being the whisk on the flour rather than including a pan round to the other character.

Overall, I'm glad I organised the reviews at this stage, it was beneficial to the production of my advert, as it gave me the confidence to go ahead and make the changes I wanted. I think my adverts are more successful as a result.