tag:blogger.com,1999:blog-45416646651169493032023-11-15T22:19:09.608-08:00Harvey's Media Blog (4237)This is my AS media blog where I will be sharing my work from throughout the year. Hope you enjoy!Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-4541664665116949303.post-47806375787810039212018-03-24T07:11:00.002-07:002018-05-21T08:50:11.518-07:0013. This blog is now closedThis is the end of my blog which detailed my planning and pre-production work.<br />
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In order to access this blog from the beginning to end, click on the AS Research and Planning label.<br />
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Thanks for reading through the blog, I hope you enjoy my final productions.<br />
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<b><u>This blog is now closed</u></b><br />
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Thank you,<br />
Candidate 4237Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-28799763482425040612018-03-23T08:45:00.001-07:002018-03-24T07:04:28.925-07:0012. My Final Production<b><u>Wave Advert 1</u></b><br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Zc-1XhsHz9g/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/Zc-1XhsHz9g?feature=player_embedded" width="320"></iframe></div>
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<b><u>Wave Advert 2</u></b><br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/QzPRjCPVV7E/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/QzPRjCPVV7E?feature=player_embedded" width="320"></iframe></div>
<b><u><br /></u></b>Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-88326955015824312282018-03-20T14:34:00.001-07:002018-05-22T01:53:04.833-07:0011. Production review: my production and my intended improvementsThe review stage of production is vital to making the final product as successful as possible. I decided to ask my peers and the media staff to review my work, and beforehand I worked out what I wanted to talk about, and afterwards I decided how I wanted to improve my work.<br />
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<u><b>Advert 1</b></u><br />
Everyone picked out many positives in my advert, for example the successful use of black and white or the use of music to connote the mood, but I also decided to make some changes before final submission as a result of the discussions. The target audience review group I spoke to were males and females aged 16 and 17.<br />
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<span style="font-size: x-small;"><b><u>MRS BLACKBOROW</u></b></span><br />
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<li>We talked about the narrative structure which I wasn't completely happy with and as a result I added an extra shot. We also talked about sound levels, which I had planned to change.</li>
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<span style="font-size: x-small;"><b><u>MRS DYMIOTI</u></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe3_A0SOQBquWRl_K588darpKJSS6hZzyLy7EGZq_xoCfcYReFZSjOFIlixSaBaIPvnvuyMiA5AafaBpE-r_Q1ewOPIA7RyPast9evROhjeUSkBQdob5XrEWnlhMee5-XU2xLl41hJ9I9C/s1600/pack+shot.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe3_A0SOQBquWRl_K588darpKJSS6hZzyLy7EGZq_xoCfcYReFZSjOFIlixSaBaIPvnvuyMiA5AafaBpE-r_Q1ewOPIA7RyPast9evROhjeUSkBQdob5XrEWnlhMee5-XU2xLl41hJ9I9C/s320/pack+shot.jpg" width="320" /></a><br />
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<li>We talked in particular about the date itself and the framing of the product shot. </li>
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<span style="font-size: x-small;"><b><u>SAM, MEDIA TECHNICIAN</u></b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGk_oEkKRY88R0BcOeFLGZ6nttHqBk4jsM_jGE-YGqlYyKD1tqlTqKl1CagTY4Azj6i9Qer3hg4HqrPCJKE3Qnj2OGpWwH67fWVYHQI2zEJgOURAohaQQXOnVuk8AsZpvG3ouU3OVfrY7s/s1600/OTS.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGk_oEkKRY88R0BcOeFLGZ6nttHqBk4jsM_jGE-YGqlYyKD1tqlTqKl1CagTY4Azj6i9Qer3hg4HqrPCJKE3Qnj2OGpWwH67fWVYHQI2zEJgOURAohaQQXOnVuk8AsZpvG3ouU3OVfrY7s/s320/OTS.jpg" style="cursor: move;" width="320" /></a><br />
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<li>We talked about the voice-over, I had been planning to change the voice-over script and Sam agreed that it would help the story. We also talked about the actions of the girl before the date which I didn't feel looked very realistic. </li>
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<span style="font-size: x-small;"><b><u>TARGET AUDIENCE</u></b></span></div>
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<li>They liked the ads and agreed that my changes were a good idea. </li>
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<b><u>Advert 2</u></b><br />
Again, all had positives to say about this advert. Most said that they enjoyed the humour in the ad and the relatively fast pace, as well as the clear message it was delivering. We discussed the changes I was planning to make in the last couple of weeks of the production phase.<br />
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<span style="font-size: x-small;"><b><u>MRS BLACKBOROW</u></b></span><br />
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<li>She agreed with me about the need to change the sound levels, and also we discussed what could be done to ensure the advert was a bit more unisex. I suggested changing the voiceover from a male to a female in order to incorporate the unisex brand value that the brief wants. I have now done this and I think it works well. </li>
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<span style="font-size: x-small;"><b><u>MRS DYMIOTI</u></b></span><br />
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<li>I told Miss I wanted to change the pack shot like the other one, and she agreed that it would be a good idea. </li>
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<span style="font-size: x-small;"><b><u>SAM, MEDIA TECHNICIAN</u></b></span></div>
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<li>I wasn't happy with the fade transition between two of the shots and I decided to change this transition into a wipe so it flows much better than it did before. Sam thought this was a good idea. I also thought the pace of my advert was a bit slow and I increased the speed to 110% so it is faster without seeming robotic or fake.</li>
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<span style="font-size: x-small;"><b><u>TARGET AUDIENCE</u></b></span></div>
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<li>I asked my target audience focus group if they thought the cooking shot was funny, they didn't really like it so I cut it down. Now the shot is cut with just the focus being the whisk on the flour rather than including a pan round to the other character.</li>
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Overall, I'm glad I organised the reviews at this stage, it was beneficial to the production of my advert, as it gave me the confidence to go ahead and make the changes I wanted. I think my adverts are more successful as a result.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-42935513089706541452018-02-22T02:47:00.001-08:002018-03-25T07:58:46.970-07:0010. My planning evidence Throughout pre-production, I have created many documents in order to help me plan my production. These documents help with both organisation and actually pinning ideas down onto paper, which helps me fully visualize my ideas. All of my pre-production work will be below.<br />
<u style="font-weight: bold;">Timeline</u><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyD7vgLN9oTl8XmCnSqcXPkLZP4f-K107isapoZHrpn_d4V_3lmIjZVxHU5ixxB54nl4DLOzweEemSBj3zNXy7b76Z30d3n24m6DGw_ga7gfz-5OsgLh7ab6kDwOFONpO29vnm_ilFRwUG/s1600/timelines.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="668" data-original-width="985" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyD7vgLN9oTl8XmCnSqcXPkLZP4f-K107isapoZHrpn_d4V_3lmIjZVxHU5ixxB54nl4DLOzweEemSBj3zNXy7b76Z30d3n24m6DGw_ga7gfz-5OsgLh7ab6kDwOFONpO29vnm_ilFRwUG/s640/timelines.JPG" width="500" /><u> </u> </a><br />
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Creating these two timelines was very useful for me, as it allowed for me to visualise roughly what happens when and how I'm going to fill the 30 seconds required.<br />
This was the first stage of my creative pre-production.<br />
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<b><u>Storyboard</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLjYMTvoDOor6qmZWebYjxygQJ6M-2rekNebFaIWlPoW892h3F4dnDRgDH6XfLC2m6Lk25qIxAXcPdC0PGwGPmGDZehe9r_8Dd8qmgvVxjBuQOnnPE2_Y0fc3ZL1rJkjtxCo3S9Q9ZRoTK/s1600/storyboard+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="752" data-original-width="626" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLjYMTvoDOor6qmZWebYjxygQJ6M-2rekNebFaIWlPoW892h3F4dnDRgDH6XfLC2m6Lk25qIxAXcPdC0PGwGPmGDZehe9r_8Dd8qmgvVxjBuQOnnPE2_Y0fc3ZL1rJkjtxCo3S9Q9ZRoTK/s320/storyboard+1.jpg" width="266" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwWd6RjFsj1uKvVExH8ux4kAb7W98mPu6Fy9IeH7geMQigFfdt6Q5kSc87dgvG2ITHc-R6jJXzPGJ3HcpoVbAcZWUPfNRS7_b1pWoKknI3Gu1vZHQ0d9dL7-5Zz7E9rN73-ZA4LQwUp_Xk/s1600/storyboard+2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="687" data-original-width="557" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwWd6RjFsj1uKvVExH8ux4kAb7W98mPu6Fy9IeH7geMQigFfdt6Q5kSc87dgvG2ITHc-R6jJXzPGJ3HcpoVbAcZWUPfNRS7_b1pWoKknI3Gu1vZHQ0d9dL7-5Zz7E9rN73-ZA4LQwUp_Xk/s320/storyboard+2.JPG" width="259" /></a><br />
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Above is a page from each of my two storyboards. I created these in order to plan out each individual shot, both in terms of framing and in terms of duration, so I would not have to do this on the filming day. This was the second stage of my creative pre-production.<br />
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<b><u>Script</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqvJSqWvxfOCXksWAM4RkdZAJeTQm1_NyQsJUWglJF9zZurFt9XU_-UBLwJR9o4wkUaerbICasIdx1FtxI9GMDVley-JGi8chQcX1Z7UIaiR9ZGqMF0ujB3mIe8Dg9V2DxcNLEi4tPF575/s1600/script+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="816" data-original-width="578" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqvJSqWvxfOCXksWAM4RkdZAJeTQm1_NyQsJUWglJF9zZurFt9XU_-UBLwJR9o4wkUaerbICasIdx1FtxI9GMDVley-JGi8chQcX1Z7UIaiR9ZGqMF0ujB3mIe8Dg9V2DxcNLEi4tPF575/s320/script+1.JPG" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7MDkxgc5Rce7W4RLvz38vmBwHk14TzAmHhlNgn43NXv6HW1jMHA2AfioSH-wCJNIKSYSn2R0HdaFqBHKmqCtwILSRjG1jfVvHCNpjj4ZuPbTgGn7hJaE4P_JQQgH2BfcLbvvNggABCeW5/s1600/script+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="454" data-original-width="558" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7MDkxgc5Rce7W4RLvz38vmBwHk14TzAmHhlNgn43NXv6HW1jMHA2AfioSH-wCJNIKSYSn2R0HdaFqBHKmqCtwILSRjG1jfVvHCNpjj4ZuPbTgGn7hJaE4P_JQQgH2BfcLbvvNggABCeW5/s320/script+2.JPG" width="320" /></a></div>
Both my adverts use voiceover a lot as the character interacts with the voiceover. Therefore, creating a script was vital as it will help me during production, as it means that my voiceover can just read directly off of the script which would make it more smooth. This was my third stage of creative pre-production.<br />
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<b><u>Bottle Logo</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRTg1_iTzCJxcMxp7SElN6t4EjFY0sAALujg1bqGa9RJUvCocX15rzs1qHvL3pRk4w6wGDJGMTWG0oeinreurbftcxMROGfGlMT3KrArA-jSDWuIIKJf1YK2uEEbpLZH9_VxwGON4rtecF/s1600/LOGO.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="111" data-original-width="466" height="76" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRTg1_iTzCJxcMxp7SElN6t4EjFY0sAALujg1bqGa9RJUvCocX15rzs1qHvL3pRk4w6wGDJGMTWG0oeinreurbftcxMROGfGlMT3KrArA-jSDWuIIKJf1YK2uEEbpLZH9_VxwGON4rtecF/s320/LOGO.JPG" width="320" /></a></div>
This is the logo of my product that will be placed both on the bottle and in the end titles. This was useful as it allowed me to fully create my brand identity. This was the fourth stage of my creative pre-production.<br />
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<b><u>Character, costume and hair and makeup list</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGBEeooPpc3dyOcQFpx9Gk097-Fl2VZrLHCQPjxTkurE7erKLL8TGS8yefPZ4D6QBxEKc5ekTgRd0SwlAg2t8jbt49xr448DZrF134VDbGk1POvlZeYt4yER3GB9uST3hAcaBIxG0QULmJ/s1600/charcater+list+2.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGBEeooPpc3dyOcQFpx9Gk097-Fl2VZrLHCQPjxTkurE7erKLL8TGS8yefPZ4D6QBxEKc5ekTgRd0SwlAg2t8jbt49xr448DZrF134VDbGk1POvlZeYt4yER3GB9uST3hAcaBIxG0QULmJ/s1600/charcater+list+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="502" data-original-width="881" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGBEeooPpc3dyOcQFpx9Gk097-Fl2VZrLHCQPjxTkurE7erKLL8TGS8yefPZ4D6QBxEKc5ekTgRd0SwlAg2t8jbt49xr448DZrF134VDbGk1POvlZeYt4yER3GB9uST3hAcaBIxG0QULmJ/s640/charcater+list+2.JPG" width="500" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdKt5f1lJQkjKWLlTVjaNonRogxAS9QsSW6_2aZOBy9XVHXJs_E02m9CqlrQtgQGkd6MXcEriI4D_VFnjRqB7vb55GWAmJq8KsEhtn8N6EzHvAoh7tzccm_MLI_3o5HER0HPBM4CB8stEb/s1600/charcter+list+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="532" data-original-width="879" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdKt5f1lJQkjKWLlTVjaNonRogxAS9QsSW6_2aZOBy9XVHXJs_E02m9CqlrQtgQGkd6MXcEriI4D_VFnjRqB7vb55GWAmJq8KsEhtn8N6EzHvAoh7tzccm_MLI_3o5HER0HPBM4CB8stEb/s640/charcter+list+1.JPG" width="500" /></a></div>
Above are my character lists which have planned hair and makeup on them as well as costumes. The hair and makeup are stock images that look how I want my actors to look. This helps me design their look on the day of the shoot. This is my first stage of organisational pre-production.<br />
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<b><u>Location Report & Risk Assessment</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjymN02bSiaXFLmR1x_iVjoYdQRbIx5CX_Ul9T-9GSk-o1WQc8NfT1JWU5GCx9yMRhvSK4jwBEw9_pqUcwmjkRdrlshsSGy_bg-A4eZRziWaxNUJKijlhCuBbJuE9rEll4FbXr-B4AuLDDm/s1600/location+report.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="531" data-original-width="506" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjymN02bSiaXFLmR1x_iVjoYdQRbIx5CX_Ul9T-9GSk-o1WQc8NfT1JWU5GCx9yMRhvSK4jwBEw9_pqUcwmjkRdrlshsSGy_bg-A4eZRziWaxNUJKijlhCuBbJuE9rEll4FbXr-B4AuLDDm/s320/location+report.JPG" width="304" /></a></div>
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A location report is very useful in production as it helps to have a clear idea of where I am going to be shooting on the day and therefore the day can run smoother as there will not be time wasted on figuring out where to shoot. The risk assessment means that I will know what to avoid doing on the day of the shoot to minimise the risk of an accident. This is the second stage of pre-production.</div>
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<b><u>Shootboard</u></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv6H_C1litkqvHhGaBsCXol0rhV_R1grGuqErGGBnX1j474dhZRngkyp_8eeXCHCvYdFnNA3ItzHUyBZa0pmuM37BKjEjQ_vG8Q_Y3ayxv4-jsxwsZ7QKGolk6cW_jYXZgfr044xd5BUuZ/s1600/shhhhhhh.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="535" data-original-width="735" height="464" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv6H_C1litkqvHhGaBsCXol0rhV_R1grGuqErGGBnX1j474dhZRngkyp_8eeXCHCvYdFnNA3ItzHUyBZa0pmuM37BKjEjQ_vG8Q_Y3ayxv4-jsxwsZ7QKGolk6cW_jYXZgfr044xd5BUuZ/s640/shhhhhhh.JPG" width="500" /></a></div>
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Above is one page of my shootboard. This organises the order the shots will be taken in based on practicality, and so is very useful as it saves time on the day as there will be less travelling around. This is my third stage of organisational pre-production.</div>
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As seen above, I have been through a lot of pre-production in order to help my shoot run as smoothly as possible on the day. It was worth the effort as it will help me a lot when it comes to shooting.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-48526200624871326472018-02-21T01:24:00.001-08:002018-03-25T07:59:56.338-07:009. The practicalities of filming: when and where production will take place and with whoI have created a shoot schedule that will help me shoot on the day. It has been organised practically, for example shots will not be filmed in order but rather to take into account locations etc. It's also been planned so that the actors for the first advert do not need to be there when filming the second advert and vice-versa. Below is the shoot schedule<br />
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<br />Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-85617090053536604312018-02-05T04:03:00.000-08:002018-03-24T09:55:00.033-07:008. The planning I intend to complete in order to ensure a successful outcome for my productionPlanning is essential in order to create a successful product, as it means that the production can run smoothly without interruptions.<br />
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The planning I intend to do and when I will do it will be listed below:</div>
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<li>Timeline of both adverts - 5th February</li>
<li>Storyboard for both - 6th and 7th February</li>
<li>Cast list - 8th February</li>
<li>Costume and make-up (will be within cast list) - 8th February</li>
<li>Draft script for both - 9th February</li>
<li>Location report - 18th February</li>
<li>Risk assessment (will be within location report) - 19th February</li>
<li>Shootboard - 20th February</li>
<li>Brand name design - 21st - 22nd February</li>
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Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-84785409115474925992018-02-02T07:32:00.002-08:002018-02-02T07:33:54.535-08:007. My statement of intentThis is my statement of intent, completed on 2nd February 2018
<iframe height="450" src="https://drive.google.com/file/d/1wIkhs5_X8GX1M9GGU_mv6OelzWLG-O0G/preview" width="600"></iframe>Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-32718059607686885972018-01-30T12:45:00.001-08:002018-03-29T03:02:48.403-07:006. What I have learnt about industry in relation to television advertising and how I intend to use this knowledge and understanding to ensure my production is appropriate to the media industry context of the set brief I have chosen.The ASA are the body responsible for regulating adverts, hence it's full name being 'Advertising Standards Authority'. Whilst they do not have the power to prevent an advert from being published, they can remove the advert based on the complaints received about it from the public. Therefore, it is vital that I understand these rules and do not break them in the making of my advert.<br />
The list is very long and not all of the rules apply to me, so below I will be breaking down the articles of the list that are relevant to me. Click <a href="https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html">here</a> if you wish to see the full list.<br />
It is also very valuable to understand the channel of E4, as this is the industry in which the adverts will be shown. It is vital to understand the brand identity of E4 and the target audience in order for my advert to appeal as much as possible to the target audience of that channel.<br />
Finally, to make my production appropriate to the media context set by the brief, I need to understand the rules and regulations of copyright music.<br />
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<b><u>ASA</u></b><br />
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<u>4.2 Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards</u><br />
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This is a rule that can often be broken by mistake, for example a company may not notice that something in the advert offends someone. This was the case in the advert on the right - the infamous Kendall Jenner Pepsi ad. This advert was pulled by Pepsi before being banned, but this was due to the widespread offence it caused, as many said that it mocked and over-simplified the civil rights movement in the US. This therefore caused widespread offence against moral and cultural standards.<br />
I have to take this into account this rule, as if I am not careful one of my adverts may offend people of the LGBT community.<br />
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<u>3.12 Advertisements must not mislead by exaggerating the capability or performance of a product or service</u><br />
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Again, this is a rule that can be very easily broken, as a company wants to sell their product as much as possible and therefore exaggerate the effects. The advert to the left is a Rimmel London mascara ad featuring Cara Delevigne which was banned for exaggeration. In this case, the use of fake eyelashes made it seem like the mascara was giving this effect, when it was not.<br />
Considering the USP of my product, which is it helps people be themselves and break society's rules, this rule will be very important to me. I need to make sure that I am not saying that the deodorant makes you be yourself, but that it helps you be yourself.<br />
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<u>4.9 Advertisements must not condone or encourage violence, crime, disorder or anti-social behaviour</u><br />
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This is a rule that may not be as relevant to me but I still needed to take it into consideration when creating my adverts. The Be Stupid campaign by Diesel on the right was banned for encouraging anti-social behaviour, as many thought it would have a negative effect on people, specifically younger people.<br />
Therefore, when planning my advert I had to take into account that there could not be any antisocial behaviour. I originally planned for graffiti, but this would encourage antisocial behaviour so I scrapped that idea early on.<br />
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<u>5.1 Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled</u></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/3WE32b_YXRM/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/3WE32b_YXRM?feature=player_embedded" style="clear: left; float: left;" width="320"></iframe>The advert on the left is an Asda advert that received 62 complaints, but these were not upheld by the ASA, and the advert was allowed to run. Many found the advert to be distressing to younger children, due to the girl having green eyes and a seeming lack of control over herself.</div>
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However, the ASA deemed the advert to be alright considering the Halloween celebrations at the time. The upbeat music connoted a happy mood in the advert, and therefore made it less scary.</div>
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Whilst my advert isn't targeted at children, it will still be shown before the watershed so I have to make sure that my advert will not distress younger children.</div>
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<b><u>E4</u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUWowzrR0tLZYCuLn4mivbLX-W6-L6nTXA16dxHc0syu8Xj6vxT-WLLljeg9NIBv6aLN0K6GkzUsWNukAZ7zK5I0-4s7dah4tcILZbJ2K4SgoZ9MbYVVhWfiBrxm5J5IHh6YgcGIcc7cJr/s1600/big+bang+theory.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="208" data-original-width="370" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUWowzrR0tLZYCuLn4mivbLX-W6-L6nTXA16dxHc0syu8Xj6vxT-WLLljeg9NIBv6aLN0K6GkzUsWNukAZ7zK5I0-4s7dah4tcILZbJ2K4SgoZ9MbYVVhWfiBrxm5J5IHh6YgcGIcc7cJr/s320/big+bang+theory.jpg" width="320" /></a>E4 is a channel that is targeted at 16-34 year olds, and airs mainly comedy/reality shows, with<br />
the Inbetweeners being the most famous comedy and Made in Chelsea the most famous reality show. I hope to use young actors to be relatable to the young audience of E4 as seen by their young target audience. Also, I intend to appeal to the youthful audience of E4 by portraying situations that may be relatabale to them, for example looking for love on a dating app. Prime time E4, so 7-9pm, during the week is filled by the Big Bang Theory and Hollyoaks, with other shows in the rest of the 2 hours changing within the week. This influenced my ideas massively, as I hope to feature comedy heavily in my adverts to appeal to the E4 audience, who are watching comedy shows such as the Big Bang Theory. Viewership is predominantly female, although considering Wave is a unisex brand I have chosen to ignore this fact when thinking of the ideas for the adverts, as I want to have equal appeal to both male and females.<br />
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<b><u>Copyright Free Music</u></b><br />
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As stated by the brief, everything in my advert must be original apart from the music, which must be copyright free. Therefore, when making my advert music needs to be copyright free. I intend to use the Youtube channel called Audio Library, that has been verified by Youtube themselves, on the right is an example of copyright free music from their channel. This means that when I add the music to the advert, there is no legal right of the music creator over the material I produced, and therefore the adverts are accredited to me only.</div>
The music I plan to use will be listed below. All is from Audio Library:<br />
<b>Positive Rock by HookSounds</b><br />
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<b>Succotash by Silent Partner</b><br />
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<b>Ether by Silent Partner</b><br />
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<b>Dog and Pony Show by Silent Partner</b><br />
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Overall, understanding the ASA codes and rulings is vital when creating my advert, as it had to be created to last. If they were to draw complaints, then they would be taken down and therefore the product would attract negative attention. It is also vital to understand E4's target audience, and therefore design my adverts to appeal to the target audience. Also, it is integral to understand the rules of copyright free music.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-41657623474173892522018-01-26T03:29:00.003-08:002018-03-22T14:08:36.979-07:005. What I have learnt about the representation of events, issues, individuals and social groups in television adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfully<span style="font-family: inherit;">When making an advert, it is vital to choose whether to reinforce or challenge stereotypes, as this will bring appeal to a certain group. For example, if your target audience is active OAPs, then you will probably want to break the stereotype of OAPs sitting at home or in a home all day. I have researched many different adverts in order to inspire my ideas about representation, specifically about gender and sexuality.</span><br />
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<b><u><span style="font-family: inherit;">CK2 Fragrance advert - Sexuality representation</span></u></b><br />
<span style="font-family: inherit;">Whilst this is a fragrance advert, it can still be useful in terms of analysing representation. The advert presents a male homosexual couple riding a motorbike together. It presents this social group in a positive light, and also breaks stereotypes about homosexuals. Often, gay men are presented in the media as very camp, and not enjoying so-called 'manly' activities such as riding a motorbike. The fact that they are riding a motorbike and enjoying represents this group as much more diverse, and not in the stereotypical way that is often seen.</span><br />
<span style="font-family: inherit;">This has inspired me massively as I have chosen to follow this idea of breaking homesxual stereotypes, although in my advert it will be between two females and not two males like in the advert above.</span><br />
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<b><u><span style="font-family: inherit;">Sure women advert - Gender representation</span></u></b></div>
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<span style="font-family: inherit;">This advert breaks the stereotype of women being weaker than men and somewhat submissive. Whilst representing women in this way isn't as rare as the representation above, it is still not common in the media. The adv<span style="font-family: inherit;">ert's voiceover enforces the idea of women being strong, in any situation in life. 'Strong full stop', is a di</span></span><span style="font-family: inherit;">rect quote from th</span><span style="font-family: inherit;">e advert, which represents women as strong; just as strong as men. This inspired to break gender stereotypes in my advert, although in mine it will be breaking male stereotypes, as t</span><span style="font-family: inherit;">he main character will get involved in so-called 'feminine' hobbies, that would not be ass</span><span style="font-family: inherit;">ociated with being manly.</span><br />
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<b><u>Lynx 'Is It Ok?' campaign - Gender/Sexuality representation</u></b><br />
This campaign focuses on breaking stereotypes of being a man and being masculine. In today's modern society, many expect a man to be tough and strong, as often presented in mediums like magazines and TV. Men are often presented as strong and muscular, but this advert questions this portrayal, through the line 'is it okay to be skinny'. This is a representation of men that is often not seen, and therefore would appeal to men who are not physically muscular, which is most, as it is relatable. There is also a scene that portrays a homosexual relationship in a positive light, which altho<span style="font-family: inherit;">ugh is not uncommon, it still breaks the stereotype of the 'average man' image, which includes being a heterosexual relationship. I intend to break the stereotype of this 'average man' image, by the males in my adverts enjoying feminine hobbies, and I also intend to represent a homosexual relationship in a positive light in the advert with the females, in order to relate to my target audience.</span><br />
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<span style="font-family: inherit;"><span style="color: #222222;">I</span><span style="color: #222222;">n conclusion, research into the representation of different societal g</span><span style="color: #222222;">roups has helped and influenced my planning massively. I have seen that most adverts tend to follow stereotypes and therefore reinforce them, but some attempt to break these stereotypes. These ones in particular have influenced the planning of my advert, as I want to break stereotypes about gender and sexuality, as that what my target audience also want to do but in the actual real world. Therefore, by breaking stereotypes in the advert, I would be making the advert relatable to my target audience, which would appeal to them as explored by post 4.</span></span></div>
Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-82232637959686544852018-01-23T04:25:00.000-08:002018-03-22T13:03:53.207-07:004. What I have learnt about the content and appeal of television adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate successfully with the target audienceThe use of content and appeal in adverts is probably the most important in terms of selling the product, as without appealing content in the advert, people will not actually want to buy the product. The<span style="font-family: inherit;">refore, rese</span>arching the content and appeal of deodorant adverts is vital in making my advert successful.<br />
The uses and gratifications theory breaks down appeal into four different sections, and suggests that the audience's active consumption of the media is to fulfill their own gratifications.<br />
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The first part of the theory is the media providing <b>information and education, </b>which provides the audience information that they didn't previously have, thus appealing to them. The dove men advert above provides information to the audience about their moisturiser technology, that they previously would not have known about. This new information will fulfil their need to be better educated on the subject, and therefore will appeal to them. This may persuade them to purchase the deodorant. I intend to fulfil the need for education, but in a slightly different sense. I intend to educate the audience on what they can do, for example what hobbies they can do, which they previously may not have known they could've done. This would link to my idea of the deodorant helping to break social stereotypes.<br />
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The second part of the theory is that the audience interacts with the media to <b>escape </b>from everyday life. This makes it appealing to them, as it allows them to leave the stressful real world, even if only for 30 seconds. The Old Spice advert above uses humour to provide this escapism, as the audience may get lost in the laughter and forget about everyday life. For example, the scenes of Terry Crews shouting provide some humourous moments that provide escapism. I intend to us this in my advert as well, as there will be humour between the voiceover and the character involved, as well as humour through the scenarios played out in the ad.<br />
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<b>Personal identity </b>is the third part of the theory. It suggests that the media source will appeal to the audience by being relatable. This can be seen in the Secret advert, which will be relatable to people who are transgender. As this group isn't often portrayed in the media, and so the fact that they relate to the character will mean that they will be appealed to, and therefore would be more likely to purchase the product. This will be the another appeal point of my adverts, as it will contain people who are trying to break stereotypes, and therefore will be relatable to people who don't feel they fit in with societal norms. These people are my target audience, and therefore my adverts will appeal to them.<br />
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The final part of the theory is that the media provides <b>social interaction, </b>which means that it appeals to the audience as it provides a topic of conversation with them and their peers. This can be seen in any advert pretty much, as they all provide a talking point that allows for interaction. For example, the Lynx advert on the left provides a talking point, e.g. 'have you ever tasted wasabi?'. My advert will provide a talking point, as it will allow people to talk with eachother about breaking societal norms.<br />
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Overall, the use of the uses and gratifications theory provides a good way to break down appeal and therefore use it in my advert. If the advert is not appealing, then people will not buy the product.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-22597097251473834402018-01-18T02:35:00.000-08:002018-03-21T14:04:24.807-07:003. What I have learnt about the codes and conventions of television adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfullyUnderstanding of the codes and conventions of television adverts is vital in creating a successful advert yourself. These codes and conventions have made other adverts very successful, and because the audience are expecting to see these codes and conventions, if I do not use them then the advert may not be successful as it might confuse them.<br />
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One clear convention I have found in deodorant adverts is the use of the bathroom as at least one of the settings in the advert. For example, in the Nivea Men stress free protect advert above, it starts with a shot of the main character in the bathroom. This is because this is the area in the home where deodorant is applied, and so it sets up a relatable scenario for the audience, thus adding appeal. I intend to start both of my TV adverts with similar shots in the bathroom, in order to follow this convention.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBDZWYBvaOhvOoGtGJAKathgy7E86D1z9XYxr7xxUIYKsAhoTvhar1TDIoiqoNOf6yBKzXGD56-ygOd-Gm39t1FAcwW4GX03hvOAorp8fiwfhrAGHenSgG3MIHw7YO7KW9mgbhmMzmRsR/s1600/Capture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="435" data-original-width="846" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBDZWYBvaOhvOoGtGJAKathgy7E86D1z9XYxr7xxUIYKsAhoTvhar1TDIoiqoNOf6yBKzXGD56-ygOd-Gm39t1FAcwW4GX03hvOAorp8fiwfhrAGHenSgG3MIHw7YO7KW9mgbhmMzmRsR/s320/Capture.PNG" width="320" /></a></div>
Another clear convention seen in both of the pictures above is the deodorant bottle being in the shots and being used. This means the audience can see what the bottle looks like and therefore see the branding. It also means they can recognise the bottle in the shop if they see it, and therefore buy it. I have followed this convention in my adverts and will have the bottle in shot and will also have the actors in both adverts applying the deodorant. Also, the use of the bottle will help to construct a brand identity, as in the adverts it will help the actors be themselves. Therefore it will help to connote the idea that the brand encourage breaking social stereotypes.<br />
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As seen above in the Degree women dry spray advert, the advert often finishes with a pack shot of the product with the slogan next to it. This is used to again make sure the audience know what the bottle looks like, and what the USP of the product is (signified by the slogan). This will be followed in my adverts, which will feature a pack shot of the product, with the USP connoted through the slogan. The logo and slogan often clearly lay out the brand identity of the product, for example above it connotes that the product's brand identity is cleanliness and hygiene. In my adverts there will be a slogan clearly seen to signify the brand identity.<br />
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The above advert is the Nivea Men advert featuring the Liverpool FC players. This is an example of the use of music to connote the mood of the advert, and the use of soundtrack to add humour, both of which are clear conventions in deodorant adverts. The music in this advert is happy and energetic, as the deodorant's USP is to prevent stress, and therefore be happy and energetic. My adverts will follow this convention, as they both will contain relatively happy and active music to connote the happy and active feeling the deodorant will bring.</div>
The other convention seen is the use of the soundtrack to portray humour. Towards the end of the advert, the music stops as a dinosaur crushes the car, which is intended to be a humourous moment. I will follow the convention of using the soundtrack to portray humour, as in my second advert when the main female is on a date with the boy the music will be boring, compared to the happy music when she is on a date with the girl.<br />
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Another convention of almost all TV deodorant adverts is the use of fast paced editing and a range of camera shots, as seen in the Nivea Men advert above. Both of these conventions help create the brand identity of this product, which is energetic and stress free. In my adverts I will use both fast editing and a range of camera shots to connote the active part of the Wave brand identity.<br />
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Overall, through my research of the codes and conventions of TV deodorant adverts, I have understood how they are used to appeal to the audience, and therefore they have influenced me to use them in my adverts as well.</div>
<br />Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-51978405859144115832018-01-15T12:03:00.000-08:002018-03-21T13:07:46.034-07:002. Existing adverts/campaigns I have researched and how these have influenced my ideasResearch into existing adverts is absolutely crucial in creating my advertising campaign, as it allows for me to understand the codes and conventions of TV adverts. Without this, I would not know what appeals to my target audience and not know what to do. Overall, four existing adverts influenced me the most in my campaign.<br />
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<u><b>1 - CK2 fragrance TV ad</b></u><br />
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On the right is the CK2 TV ad, which inspired my choice in target audience. The advert is targeted at 16-25 year olds, which is very similar to the age range of my target audience. It is also a unisex fragrance, which again is the same as Wave.<br />
However, what makes the advert unique is that it is targeted at forward thinkers, who encourage people being themselves. For example, one scene in the advert features a homosexual couple, and another scene features two women lifting their tops up. These actions are seen as breaking stereotypes and rules that have been in place in society for years.<br />
Thus this advert influenced me as it showed me that people who want to be different and break stereotypes is a large target market, and inspired my choice in this category of people.<br />
<b><u>2 - Old Spice Questions ad</u></b><br />
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Whilst this is actually an advert for body wash and not deodorant, it still inspired me a lot. The advert features a half-naked man talking to the audience directly, whilst he is moving through all different scenarios - for example at one point he swan dives.<br />
This mainly inspired me through the idea of breaking the fourth wall, which I will feature a lot of in my advert. Also, this advert features a lot of humour, which is a technique that is suggested in the brief. For example, he rolls a log on water before walking on the water, which is meant to be humorous. This inspired me to add humour into my advert.<br />
<b><u>3 - Nivea Stress Protect ad</u></b><br />
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This advert is for Nivea stress protect deodorant, that is targeted towards men who are making a career and starting a family, so it does not overlap with my target audience much.<br />
The advert uses voiceover to talk through the storyline whilst adding facts about the deodorant e.g. it's stress protection. The main character is running late for his daughter's play, so has to find a different way into the hall.<br />
This advert inspired me to use voiceover a lot in my advert, as it can be a useful tool that can explain the USP of my deodorant (allowing you to break stereotypes and be yourself), and move the story of the advert forward.<br />
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<b><u>4 - Secret Ladies room ad</u></b><br />
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This advert tells the story of a woman that looks different to the other women and is scared to walk into the ladies room. This has connotations that the woman may be transgender and it is her first time in her life that she is in the ladies room.<br />
This advert uses emotional appeal very well in order to sell their product, and has a message about not being afraid to break stereotypes.<br />
This inspired me to use emotional appal in my adverts, although it may not be the focus of the advert like in this example. Many of my target audience may not like what men or women like, and so whilst humour will be the main focus of my advert, I intend to incorporate some sense of emotional appeal as the TA may feel that the situation in my adverts will appeal to them.<br />
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Overall, these four adverts have inspired my ideas a lot, and without them I would not have been able to think of ideas for my two television adverts.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-16866442627353437122018-01-14T13:45:00.000-08:002018-03-24T08:24:33.831-07:001. How I intend to fulfil the requirements of the brief I have chosenFor this project, I have chosen to follow brief 1 which is the television brief, which requires me to make two 30 second TV adverts for a new deodorant called Wave. This is targeted at 16-25 year olds and will be shown on prime time E4 on weekdays from 7 - 9pm. The brand should have a youthful, active and unisex identity.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsjtPfat0m2Pg7PXGrI1u_6rTzn8UYO_CQSlDiqY7PKz3pIhx_ePXWpgL1osPkymc1Kbb_VLsEu_0MSx350l03uID0LbVtKbOgFB7sErIKaVieUhcMAQayh20BJLYM1PMaOsy1628hPg7I/s1600/djfbsdj.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="505" data-original-width="353" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsjtPfat0m2Pg7PXGrI1u_6rTzn8UYO_CQSlDiqY7PKz3pIhx_ePXWpgL1osPkymc1Kbb_VLsEu_0MSx350l03uID0LbVtKbOgFB7sErIKaVieUhcMAQayh20BJLYM1PMaOsy1628hPg7I/s320/djfbsdj.PNG" width="223" /></a></div>
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As seen on the right is my plan for both of my adverts (these are borrowed images and will not feature in the actual production). First of all, they are both <b>30 seconds</b> in length. One advert is based around a man, while the other is based around a woman, but both will feature male and female voiceovers, to signify that it it is <b>unisex. </b>Also, the main focus of my brand is breaking stereotypes, and so the stories in them will not specifically appeal to men or women. For example, the first advert on the right is about a woman who chooses to go on a date with another woman, which indicates the breaking of stereotypes. I don't think this will just appeal to women, but will appeal to all who are interested in the same sex. The product itself will feature heavily in both adverts, as there will be a pack shot as well as the actors in both actually applying the deodorant.<br />
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<b>E4</b> have a target audience of 16-34 year olds, and therefore share a very similar target audience to <b>Wave </b>which is 16-25 year olds. Therefore, the ads themselves will feature people of that age group to make them relatable, which also signifies the brand as<b> youthful</b>. Also, people of this age range tend to want to break the stereotypes of society, and so this will appeal to them also. It connotes the brand as <b>active </b>because the characters in the ads are active with bringing new ideas that break stereotypes<b>. </b>In addition, I intend to use a variety of camera shots and some movement in order to make the adverts fast-paced to connote the <b>active</b> brand identity. The editing will add to this, as this will be fast paced and feature many transitions such as wipes and fades.<br />
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Both will use the <b>same slogan, </b>which is 'breaking the status quo, without BO', which follows the brief. The product name and the slogan will both feature at the end of each advert. The main <b>technique</b> used will be <b>humour, </b>which will be denoted through the character's interactions with the voiceover. I felt that the use of humour helps make it appropriate for<b> E4</b>, who mainly show comedy shows such as 'The Big Bang Theory' or 'Brooklyn Nine Nine'. The interactions with the voiceover also follow the brief as they will be part of the <b>soundtrack, </b>which will also feature music to connote the mood of the scene<b>, </b>and as the interactions will happen in both, it will make the adverts synergistic. The <b>music</b> will be non-original, as I cannot play an instrument, but it will be copyright free. I also intend to feature <b>intertextuality</b> specifically in the female advert, where there will be clear links to dating apps such as Tinder or HotNot, and this will therefore add to how relatable the advert is. I also hope that there will be some sense of <b>emotional appeal </b>as some of the target audience will relate to the situations in the advert.<br />
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<b>Different settings</b> will be featured in both adverts, which will include a park, a coffee shop, and two different bathrooms. Also, one of my male actors will be of black ethnicity, while the other will be mixed race, and the main female will be of asian ethnicity, and therefore represent more than <b>two social groups. </b>Both the adverts will also <b>adhere to the rules of the ASA.</b><br />
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Overall, my adverts are clearly designed to follow the brief, as they both contain everything that the brief states they should have, and therefore they should fulfil the requirements of the brief I have chosen.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-26028478547451169782018-01-08T11:51:00.000-08:002018-01-08T11:51:29.869-08:00Homeland continuity task<div class="separator" style="clear: both; text-align: center;">
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<b>1. What was your role in the task and what did you actually do?</b><br />
My main role in the task was to act as a CIA agent in the scene, which can be seen in the video above. However, I also helped decide what was going to actually happen in the scene, but that role was minimal.<br />
<b>2. What factors did you have to take into account when planning, filming and editing?</b><br />
One large factor was keeping this in the style of Homeland, which affected how we created the story. To do this we made it a blackmail scene, as these are featured heavily in Homeland. Homeland also tend to reinforce middle eastern stereotypes, which we followed by making the person we are blackmailing be from Iran. Another factor was keeping it continuous, specifically with the opening of the door and the positioning of the folder. This affected filming and editing, as when filming we had to make sure the folder would be in the same place and in the edit we had to make sure there was a match on action with the door.<br />
<b>3. How successful was your sequence? Did you manage to demonstrate match-on-action, shot-reverse and the 180 degree rule? Did you achieve continuity overall?</b><br />
Apart from bad acting from myself, I believe that my sequence was successful mostly. The main issue was the positioning of the folder between shots and reverse shots, as the folder slightly changed place between both. I believe that there was a successful match on action in shots with the door and shots of me tucking the chair in. The 180 degree rule was not broken during my sequence either.<br />
<b>4. What have you learnt from completing this task?</b><br />
I have learnt how to edit a match on action successfully and I have learnt to use master shots in editing a conversation rather than just shot-reverse. Clearly I need to learn how to act but overall this task has been very enjoyable and I have learnt how to edit a sequence relatively well.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com2tag:blogger.com,1999:blog-4541664665116949303.post-19240602510871709542017-12-19T09:46:00.002-08:002017-12-21T06:03:54.955-08:00News Task<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEX-HewREa7avcIxuswcRs8-_GomGKtgnWGEXQx72jIHvcue-xmaS7Cj7naHKQOLphD5a565Z_XDy5gnJIrsgBDHkLstlT7_3RmGN3Asc94AwfwQygH2O9csKHBIBjTSWSM4whtYKkTGiH/s1600/unnamed+%25281%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1599" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEX-HewREa7avcIxuswcRs8-_GomGKtgnWGEXQx72jIHvcue-xmaS7Cj7naHKQOLphD5a565Z_XDy5gnJIrsgBDHkLstlT7_3RmGN3Asc94AwfwQygH2O9csKHBIBjTSWSM4whtYKkTGiH/s320/unnamed+%25281%2529.jpg" width="240" /></a><b><span style="font-family: inherit;"><br />1 - My role in the task</span></b><br />
<span style="font-family: inherit;">The role of Alize and I was to create a post on social media in the style of the telegraph. We would have to do this for Instagram, Facebook and Twitter. This required choosing the right story from those provided - we chose BREXIT for both twitter and facebook, but chose a story about Christmas shopping for Instagram, as this allowed for a nicer picture, which is what Instagram is focused on. We were then required to choose a photo for each story, as well as write a caption and add text specific to the platform, for example Instagram contained some comments.</span><br />
<b><span style="font-family: inherit;">2 - Explain the codes and conventions used in one media form and explain their intended impact</span></b><br />
<span style="font-family: inherit; text-align: center;">On the left is the Instagram post that I created about high street sales plummeting this Christmas due to the rise in internet shopping. It is denoted as a wide shot, which allows for the person viewing it to see a lot more of what is going on - it also shows a lot of the public in the photo. This connotes that this story could affect everyone, as the Christmas high street is something that is loved by everyone. It signifies that it is affecting everyone and everything. Another convention on Instagram is the use of comments, which I have followed here. It is denoted as two people having their say on the matter - one saying that this is always going to happen and one saying that the fall of the Christmas high street would be 'upsetting'. This connotes that there is a disagreement in the public. This disagreement would cause more audience interaction, which has an intended impact of making people read further into the story, through either the website or newspaper, which would boost profits. Another convention used on the facebook post is the short post itself, which has an intended impact of encouraging the audience to click the link and therefore go to the website, where money can be made.</span><br />
<b><span style="font-family: inherit;">3 -Explain how your choices reflect the real newspaper's values and target audience</span></b><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lxgAN4m_SP8fa9OBEvH_UiPF3I6lhrLpK70VYSkyxDaFYuUEILgiNQc1oHw60fNs9O203sL3dLqBQ8aUyMIP7D8JYIrY6hpQMbxqaWnO90_Zz4IpLpbsHuMW3qc_JV3lfmQheaTJy1rt/s1600/unnamed.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1599" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1lxgAN4m_SP8fa9OBEvH_UiPF3I6lhrLpK70VYSkyxDaFYuUEILgiNQc1oHw60fNs9O203sL3dLqBQ8aUyMIP7D8JYIrY6hpQMbxqaWnO90_Zz4IpLpbsHuMW3qc_JV3lfmQheaTJy1rt/s320/unnamed.jpg" width="240" /></a><span style="font-family: inherit;">One key choice was choosing the Brexit story to be our main focus on Twitter and facebook. The Telegraph is a broadsheet newspaper, who have a clear focus on Brexit on their website, so as this is a serious story we felt it best represented their values. Another choice was the photo on Instagram. Their readers are often upper middle class an therefore probably have business based jobs. These are associated with Central London, and so I chose a photo of Oxford Street to reflect that, as it makes the story relatable to the audience. It is also a nice photo which is common from the Telegraph on Insta, which you wouldn't be able to achieve with Brexit. This wasn't my creation, but the audience is also reflected in the advert on the front page of the Newspaper. This is a Gucci advert, which is an expensive brand that would appeal to the readership who have rich backgrounds and could afford this. </span><br />
<b><span style="font-family: inherit;">4 <span style="background-color: white; font-size: 13.2px; line-height: 18.48px;"> </span><span style="background-color: white; line-height: 18.48px;">Explain how your team adapted the news across the three different media forms and the reasons behind your decisions.</span></span></b><br />
<span style="font-family: inherit;">Our team had to make big decisions in terms of adapting the news across the different media forms, because each from has a specific purpose. The Brexit story featured on all three platforms, so this best represents the way we adapted the news. On social media - Twitter and facebook - the story is presented as short and very to the point, whereas it is much longer on the website and on the newspaper. This is because the people using the social media are often more busy, so it gets the news across to them quicker. Also, the Telegraph do not make a profit off of the social media, so by making it short it makes the audience want more information. They would then go to the website or newspaper for the longer story, which the Telegraph make money from.</span><br />
<span style="background-color: white; line-height: 18.48px;"><b><span style="font-family: inherit;">5. In hindsight, is there anything about your team's outcomes that you would adapt or improve?</span></b></span><br />
<span style="background-color: white; line-height: 18.48px;"><span style="font-family: inherit;">The main point I would have in terms of adaption is making clear what the news story actually consisted of. On the facebook, it mentions that Britain have officially left, but on the newspaper and on the website it says that only a deal has been agreed. I would make it the same for all of them, as this would confuse the audience and therefore turn them away from the Telegraph.</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ6T1MXpVctlRkQPdt4JjXwoZXA7EdA0oL0xzC7JenVG6M-CerJSZY-pBzuno0dG_Efo-nk0nF36h8eOqyXGTHyvLJLAuvIGWBmeJaUU7PXJkLeEoYT1cFngmD1gEONBciK4qJuvS_g1mg/s1600/billboard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1132" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ6T1MXpVctlRkQPdt4JjXwoZXA7EdA0oL0xzC7JenVG6M-CerJSZY-pBzuno0dG_Efo-nk0nF36h8eOqyXGTHyvLJLAuvIGWBmeJaUU7PXJkLeEoYT1cFngmD1gEONBciK4qJuvS_g1mg/s400/billboard.jpg" width="282" /></a></div>
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<b>1. Summarise</b><span style="font-family: inherit;"><b> the music celebrity you have created. Include name, music genre, personality and how they are being used to comment on </b></span><b>contemporary</b><span style="font-family: inherit;"><b> celebrity</b></span></div>
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The music celebrity I created is known as Harv, a short and catchy name, which is popular in modern society. The genre is rap, more specifically British rap, as I feel there is a difference in style between British and American rap. His personality is not that of a typical rapper, he isn't as angry as the typical rapper, and I intended it to connote this. The comment on contempary society is in the text, which encourages women to get involved in the rap scene, which is something thta doesn't happrn in the genre at the minute.</div>
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<span style="line-height: 107%;"><b>2. Evaluate how you have constructed the representation of your celebrity through your cover image and cover headline/text </b></span><span style="line-height: 107%;"><b>(denotation/connotation of text and image).</b></span></div>
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<span style="line-height: 107%;">I followed a stereotype of rapper through the costume, as often they wear large jackets as well as a cap. This represents his personality as typical of a rapper, but the text involved questions this. Often rappers rap about women in a mysoginistic way, but the text on the cover shows my celebrity as questioning this and therefore representing my character as more socially aware. Therefore, he is represented as a typical rapper but more socially aware than the rest.</span></div>
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<span style="line-height: 107%;"><span style="line-height: 107%;"><b>3. Analyse how far you have used and/or challenged stereotypes of gender/race/age/sexuality in your cover.</b></span></span></div>
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<span style="line-height: 107%;"><span style="line-height: 107%;">I have challenged stereotypes of gender in my poster, as through the text I have encouraged females to get involved in the British rap scene, as there are no big ones at the minute, so I have challenged this to a large extent. I have also challenged race stereotypes in the British rap game, as none of the large British rappers are white, for example Stormzy, Krept & Konan and Dave are all black. Therefore, by my character being white, I have challenged this stereotype as well. However, I have used steretypes of age and sexuality, as most rappers are young and are also heterosexual.</span></span></div>
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<span style="line-height: 107%;"><span style="line-height: 107%;"><b style="font-family: inherit; text-indent: -18pt;"><span style="line-height: 107%;">4. Reflect on the production/editing process. Are you pleased with the end result? </span></b><b style="font-family: inherit;">Identify what is successful about your shot? What would you have done differently in hindsight?</b></span></span></div>
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<span style="line-height: 107%;"><span style="line-height: 107%;">I am relatively pleased with the end result of this project. I believe the pose and the costume is successful in my shot, as it clearly connotes the rapper genre. I also believe the red and white colour schemen is successful, as it is aesthetically pleasing. In hindsight, I would've attempted to add further text on to the cover, to promote other stories inside, as well as add a barcode and a date and issue number.</span></span></div>
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<br />Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-10705693966805884412017-11-30T11:26:00.002-08:002017-11-30T11:26:47.524-08:00Minecraft Pocket Edition Gameplay Video for Youtube<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/IJIXSCovR7Q/0.jpg" src="https://www.youtube.com/embed/IJIXSCovR7Q?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
1. How I did it (for example, what videos I watched, what technology I used and how)<br />
For this video, I watched a lot of famous Minecraft youtubers who inspired me. For example, I watched some Sky Does Minecraft (12 million subscribers) videos, as well as watching some DanTdm videos. I noticed that they attempt to add cheesy humour into their videos, so I attempted to copy that idea whilst talking through the gameplay. I used an iPad to film my commentary, and then used Filmmaker Pro, which is free, to place the commentary over the clip.<br />
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2. How my video might attract the attention of MoJang and/or Microsoft, and how it might influence them<br />
If my video was to become popular within the Minecraft community, MoJang would take notice. They encourage people to make Minecraft based content, as it provides publicity for them. Especially as the video is child friendly, it allows for more views which would get MoJang to see it. The series that I proposed to start might also attract the attention of MoJang, as they may think it is a good idea and therefore add something in the game to provide users more of a chance to create these house building series', which is also a clear sign of influencing them.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com1tag:blogger.com,1999:blog-4541664665116949303.post-4209720915499616532017-11-18T11:43:00.000-08:002017-11-18T11:43:16.097-08:00Video Games and Me<u>What</u><div>
From a young age I can remember playing video games. When I was about 5 I would play the PS2 with my Dad every Friday night, often playing the FIFA '06 World Cup game. I have mainly gamed on consoles, as since I have played on a PS3, wii and PS4, but have also played on portable devices such as a PSP and my phone.</div>
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<u>When</u></div>
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I can only game nowadays on weekends, as during the week I have a lot of schoolwork to do. However, in previous years I would play in the evenings. Of course, during holidays I can play as well.</div>
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<u>Where</u></div>
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Most of my gaming has been at my house. My PS3 was previously placed in the front room, but since the arrival of the PS4 I have gamed in my own room. However, when I had the PSP, and now with my phone, I do game sometimes when I am out and about.</div>
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<u>Why</u><br /><div>
There are many reasons for me playing games. For example, it brings social connections when I play online with my friends (often on FIFA). It also provides an opportunity for escapism, you can immerse yourself into the world of the game. Games are also a perfect cure for boredom.</div>
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<u>Who (With)</u></div>
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When I was younger, I would only play with my Dad. As I've grown older, I have started to play by myself, and sometimes with my brother. That's what I feel a large appeal of gaming is, the chance to play by yourself - you don't need other people around you to enjoy yourself. Having said that, it is more fun when you do play with others, be it online or in person.</div>
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<u>How</u></div>
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Games can be played without even pressing anything nowadays, as seen through VR headsets or previously the XBOX Kinect. They can be played with just the touch of someone's fingers on a phone or tablet, but I believe the best form of gaming is with a controller and a TV. Holding the controller gives you a sense of excitement that a touchscreen phone doesn't give you.</div>
Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com1tag:blogger.com,1999:blog-4541664665116949303.post-63473877646370965142017-11-18T11:08:00.002-08:002017-11-18T11:43:40.822-08:00Minecraft Mission<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizaCrfcTVOdWpTYeVoAYzxH0d16LUWBvVyE2wxxmuOXmlWVJo3cRBOCOQCjgKqdCp7J-xCDydV7wNfey5rohceXC33XgzfPqIb9431D2zIHqmKnuflj-q0ftDRUsRazS4J7z-a3wmHaMy-/s1600/unnamed.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizaCrfcTVOdWpTYeVoAYzxH0d16LUWBvVyE2wxxmuOXmlWVJo3cRBOCOQCjgKqdCp7J-xCDydV7wNfey5rohceXC33XgzfPqIb9431D2zIHqmKnuflj-q0ftDRUsRazS4J7z-a3wmHaMy-/s320/unnamed.jpg" width="320" /></a></div>
As clear from my lack of building talent, this is the first time I have ever played Minecraft, which is odd considering it is the second most popular game of all time. I had a go at playing the pocket edition on an iPad, and built my first house, as pictured above.<br />
Minecraft is a sandbox game, which means the user can do whatever they want to do. It can be played on almost anything, ranging from a phone to a console, and was first released in 2011. The user can mine anything, and then build or create something from what they have mined.<br />
I believe it is so popular because it allows the user to create whatever they want, there are infinite possibilities.Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com1tag:blogger.com,1999:blog-4541664665116949303.post-24229302550181023542017-11-15T04:01:00.001-08:002017-11-15T04:02:27.644-08:00Breakfast Show<br />
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<span style="font-size: large;"><u>Breakfast Show Reflections</u></span></div>
<iframe frameborder="no" height="300" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/353298479&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true" width="100%"></iframe> 1-<i><span style="background-color: white; color: black;">Did you fulfill all the content requirements; both in terms of including all the correct features as well as the actual choices made?</span></i> <br />
Alize and I fulfilled all of our requirements in terms of this task. We made it relevant to Latymer by including names of teachers and of course naming it the Latymer Breakfast Show makes it relevant to Latymer life. It features songs of the pop genre, and are from English artists, for example Galway Girl by Ed Sheeran. Jingles are also included, and we featured a news reading and a call in from a member of the public. It meets the needs of the TA, who are fans of the R1 breakfast show.<br />
<span style="background-color: white;"><span style="font-family: "crimson text";"><span style="line-height: 20.02px;"> 2-</span></span><i style="font-family: 'Crimson Text'; line-height: 20.02px;"><span style="color: black;">Have you nailed the conventions and style of Nick Grimshaw and the Radio One Breakfast Show?</span></i></span><br />
<span style="background-color: white;">I feel like we have nailed the conventions and style of the Nick Grimshaw breakfast show. For example, we involved a lot of harmless banter between the host and the call-in or news reporter. We also featured segments from the show such as the celebrity gamble, which is involved in the Nick Grimshaw show. Also, our banter was relatively cringey, which is a convention of the Grimshaw show.</span><br />
<span style="background-color: white;">3-<span style="background-color: white;"><span style="font-family: "crimson text";"><span style="line-height: 20.02px;"><span style="background-color: white;"><span style="color: red; font-family: "crimson text"; font-style: italic; line-height: 20.02px;"><span style="color: black;">How well did you manage your running order/timings?</span></span></span></span></span></span></span><br />
<span style="background-color: white;"><span style="background-color: white;"><span style="font-family: "crimson text";"><span style="line-height: 20.02px;"><span style="background-color: white;"><span style="color: black; font-family: "crimson text"; line-height: 20.02px;">I think that Alize and I managed the timings relatively well, as we fit the entire segment within three minutes and each individual section filled the time required. However, as it was one take there were a few moments of silence, which is not typical of the show. For example, at 2:15, there was a long pause that we hoped would not have been there, which was our only main problem with timings.</span></span></span></span></span></span>Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-74731313847681247792017-11-04T10:17:00.002-07:002017-11-04T10:17:37.648-07:00Music Video Analysis - Look What You Made Me Do<h2 style="text-align: center;">
Taylor Swift - Look What You Made Me Do<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/3tmd-ClpJxA/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/3tmd-ClpJxA?feature=player_embedded" width="320"></iframe></h2>
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<span style="font-size: large;"><u>Convention 1 - Beauty Shot</u></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEFuiAdUJ35HQIP8Hwec6qZOPAK6FvXzYeJE6eVL1arvB08e91gPmnRJ1QuuE6EiSrspnIyd4lLc9FGSK0hxUS07TgDzXvMxYkGOHzw9ddaixJ5tEs6WRtErzMTNMYC_D8mbeLCJ4f14DG/s1600/Capture.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="441" data-original-width="856" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEFuiAdUJ35HQIP8Hwec6qZOPAK6FvXzYeJE6eVL1arvB08e91gPmnRJ1QuuE6EiSrspnIyd4lLc9FGSK0hxUS07TgDzXvMxYkGOHzw9ddaixJ5tEs6WRtErzMTNMYC_D8mbeLCJ4f14DG/s320/Capture.PNG" width="320" /></a></div>
As typical of most music videos, there is a close up of the singer which is known as the beauty shot. Taylor Swift is sporting a full face of make up,and this intends to add interest in the video as it is hoped that people find this shot aesthetically pleasing.<br />
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<u style="font-size: x-large;">Convention 2 - Visual Representation</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIb5HOKptojH5bD6uhuNIGWrxwfL9cMrK07Sj-Ka32ONBpO58agm7EyJftosAQQm5Z65ZxLeZ0d2Y_u5ErfV4GSR5IFmB-HVOt9URcsI4-PDfwNr8FqhxFkdPAYqL1HLpS-jVFcb-xmRv/s1600/giphy.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="224" data-original-width="480" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIb5HOKptojH5bD6uhuNIGWrxwfL9cMrK07Sj-Ka32ONBpO58agm7EyJftosAQQm5Z65ZxLeZ0d2Y_u5ErfV4GSR5IFmB-HVOt9URcsI4-PDfwNr8FqhxFkdPAYqL1HLpS-jVFcb-xmRv/s320/giphy.gif" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIb5HOKptojH5bD6uhuNIGWrxwfL9cMrK07Sj-Ka32ONBpO58agm7EyJftosAQQm5Z65ZxLeZ0d2Y_u5ErfV4GSR5IFmB-HVOt9URcsI4-PDfwNr8FqhxFkdPAYqL1HLpS-jVFcb-xmRv/s1600/giphy.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIb5HOKptojH5bD6uhuNIGWrxwfL9cMrK07Sj-Ka32ONBpO58agm7EyJftosAQQm5Z65ZxLeZ0d2Y_u5ErfV4GSR5IFmB-HVOt9URcsI4-PDfwNr8FqhxFkdPAYqL1HLpS-jVFcb-xmRv/s1600/giphy.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
The lyrics here say 'the gun was mine', and at this precise time Taylor makes a gun sign with her hand. This is used to add layers to the audio, as it links nicely to the visual element that is added to the video.<br />
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<u style="font-size: x-large;">Convention 3 - Varying Mise en Scene</u><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpauYtUfX3zyS2BcShHnLAEZ6gp3s_bo-F_H6JF4UNuP6l2XJqhliAW2-9O6dplNsK3xojkaYLuSK-kOIhSmEDkRhCFT96zMfY9ytewhJ3FrVsO1Ed4naE4ZR8WbuKzv0ytuTmgE3NPRjZ/s1600/giphy+%25281%2529.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="480" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpauYtUfX3zyS2BcShHnLAEZ6gp3s_bo-F_H6JF4UNuP6l2XJqhliAW2-9O6dplNsK3xojkaYLuSK-kOIhSmEDkRhCFT96zMfY9ytewhJ3FrVsO1Ed4naE4ZR8WbuKzv0ytuTmgE3NPRjZ/s320/giphy+%25281%2529.gif" width="320" /></a></div>
This video repeatedly changes mise en scene, to represent the different personalities of Taylor Swift. This one uses the same framing, which is a shot from above, to do this. This is also an example of cutting to the beat of the music, which is something that happens in almost all music videos.<br />
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<span style="font-size: large;"><u>Convention 4 - Extraordinary Situations</u></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFf8koIA3sx0OTvD2pN__XGAXdE4SwMG3ql34nHkLmcTankRKLGQ12_aKQRnTcTcHsL_3bX-_GwCUHu8CJTjqSYVUbA0sY1hgSP2y5ig2Pzmy58u4e_c9rg2XxsQDkeb21tpNawC_WCRHH/s1600/giphy+%25282%2529.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="480" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFf8koIA3sx0OTvD2pN__XGAXdE4SwMG3ql34nHkLmcTankRKLGQ12_aKQRnTcTcHsL_3bX-_GwCUHu8CJTjqSYVUbA0sY1hgSP2y5ig2Pzmy58u4e_c9rg2XxsQDkeb21tpNawC_WCRHH/s320/giphy+%25282%2529.gif" width="320" /></a></div>
This scene is of a car crash, where Taylor is posing for paparazzi outside of her crashed car. This is used to exaggerate celebrity culture of the time, but through using this extraordinary situation, the director is trying to show that celebrity culture has come too far. This is often used in music videos.<br />
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<span style="font-size: large;"><u>Convention 5 - Large Dance Numbers</u></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit5EKW4NYW7pPZOcwJseCb6tYv9UAtqw7oSF94gAPz6_okrfODEHp3Zrv9Bz03lWCfAH4NZOQ-vzdh_1CwYjOBNZs-Uhy4YyOILwgCXd44JYS7KkvvW9BHvjnnRUj3PKaxThuJceZJHQJa/s1600/giphy+%25283%2529.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="480" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit5EKW4NYW7pPZOcwJseCb6tYv9UAtqw7oSF94gAPz6_okrfODEHp3Zrv9Bz03lWCfAH4NZOQ-vzdh_1CwYjOBNZs-Uhy4YyOILwgCXd44JYS7KkvvW9BHvjnnRUj3PKaxThuJceZJHQJa/s320/giphy+%25283%2529.gif" width="320" /></a></div>
This is a large dance number which is highly choreographed, with Taylor the focus in the middle. The camera goes from a long shot of Taylor, to a mid shot to a close up which highlights her as the focus of the shot. It shows she is the main person in the shot. The dancing of course is in time with the music.<br />
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Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-29976843292440587452017-09-19T04:28:00.000-07:002017-11-04T10:18:41.933-07:00Trailer analysis - Kingsman: The Golden Circle<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/ZoZwW0JAkeI/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/ZoZwW0JAkeI?feature=player_embedded" width="320"></iframe></div>
<u>Audience Appeal</u><br />
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<li>Opens with a shot of London - a recognizable city that therefore makes the audience relate to the film.</li>
<li>Features many action shots, something the audience expect from the film. It fulfills the expectations of the rimary audience, who are fans of acion films.</li>
<li>It entices fans of the previous films through recognizable characters and a clear color scheme that is associated with the first installment.</li>
<li>Through featuring many shots of famous actors such as Channing Tatum and Halle Berry, the trailer is appealing to a secondary audience, which is people who are fans of these famous actors. For example, Channing Tatum is very popular with the female audience, and so this could attract females to the film who previously wouldn't have been interested in the film.</li>
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<u>Genre signifiers</u></div>
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<li>The action scenes (e.g. when the character jumps from the taxi) clearly signify the action genre of the film.</li>
<li>The film is about spies and being undercover. This is connoted through the voiceover, which mentions the Kingsman hideout being in a tailors, as well as through the high-tech gadgets on show (e.g. the umbrella weapon).</li>
<li>The comedy element film to the film is signified through the quick and witty speech of the actors. The music also connotes this, as it is music that is no common of the action genre, therefore making the film seem quirky and funny.</li>
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<u>Character & Representation</u></div>
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<li>The main character and the rest of the English characters are presented in suits and smart clothing. This presemts them as classy and sophisticated.</li>
<li>The main character however has a different voice, one that is often assosciated with the working class. This suggests that he is a character who has a different background to the others, which is something we know from the first one.</li>
<li>The American characters are portrayed in a stereotypical way - large coat and a cowboy hat. This makes them instantly recognisable as the American characters before they talk, and also higlights the difference in personalities and styles.</li>
<li>Halle Berry's character is presented as the stereotypical tech genius, with a lab coat and glasses. This means that the audience can get a sense for what she is going to be like - they can make judgements.</li>
</ul>
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<u>Branding and Studio Identity</u></div>
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<li>Towards the beginning, the director is promoted to the audience, as he is famous from doing the first one. His name is Michael Vaughn. This will make people interested in the film if they liked the first one beacuse it is the same director.</li>
<li>20th century Fox is promoted through the gold colours throughout, the same colour as the Fox logo itself.</li>
<li>IMAX is promoted at the end, showing it is a big film and also letting the audience know that they can watch this in IMAX.</li>
</ul>
Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0tag:blogger.com,1999:blog-4541664665116949303.post-11463017091878476622017-09-18T11:47:00.000-07:002017-09-18T11:47:04.358-07:00Continuity Task Evaluation <div style="text-align: center;">
<u>Accident Video</u></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/uY3dFQJwv9s/0.jpg" src="https://www.youtube.com/embed/uY3dFQJwv9s?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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1 - My video attempted to tell the story of an accident. It is a basic story of two people playing football (myself and Derek) on the school field. My character hits the ball too high and forces Derek's character to run backwards in an attempt to catch the ball. He does not see the third character (played by Zain) and falls over him, hurting Derek's character in the process.</div>
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2 - Before we took our shots, we took our time to plan out our story and roughly how we would portray it. We had to think of a logical shot order in order to tell our story correctly. When filming, we tried our best to keep it flowing quickly throughout, as well as keeping it continuous. This meant we tried our best to keep a match on action and the eyeline match (e.g. looking at the ball).</div>
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3 - On the whole, our we achieved continuity in most places. For example, we were very happy at the continuous flow between shots 1 and 2, where the ball bounces at the right time. However, there were two times continuity was not achieved. Between shots 2 and 3, where the ball doesn't fly as high in 2 as it does 3, and between 4 and 5, where Derek runs for longer than he should have. This was mainly because we couldn't edit our shots, and so it was difficult to keep it continuous without editing it.</div>
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4 - In hindsight, I would introduce Zain's character in the first shot so the audience know who he is when he appears in shot 4. I would also make it clearer what his character is doing.</div>
Latymer Media 17http://www.blogger.com/profile/11172984772712044217noreply@blogger.com0