13. This blog is now closed

This is the end of my blog which detailed my planning and pre-production work.

In order to access this blog from the beginning to end, click on the AS Research and Planning label.

Thanks for reading through the blog, I hope you enjoy my final productions.

This blog is now closed

Thank you,
Candidate 4237

12. My Final Production

Wave Advert 1

Wave Advert 2

11. Production review: my production and my intended improvements

The review stage of production is vital to making the final product as successful as possible. I decided to ask my peers and the media staff to review my work, and beforehand I worked out what I wanted to talk about, and afterwards I decided how I wanted to improve my work.


Advert 1
Everyone picked out many positives in my advert, for example the successful use of black and white or the use of music to connote the mood, but I also decided to make some changes before final submission as a result of the discussions. The target audience review group I spoke to were males and females aged 16 and 17.

MRS BLACKBOROW

• We talked about the narrative structure which I wasn't completely happy with and as a result I added an extra shot. We also talked about sound levels, which I had planned to change.

MRS DYMIOTI

• We talked in particular about the date itself and the framing of the product shot. 

SAM, MEDIA TECHNICIAN

• We talked about the voice-over, I had been planning to change the voice-over script and Sam agreed that it would help the story.  We also talked about the actions of the girl before the date which I didn't feel looked very realistic. 

TARGET AUDIENCE

• They liked the ads and agreed that my changes were a good idea. 

Advert 2
Again, all had positives to say about this advert. Most said that they enjoyed the humour in the ad and the relatively fast pace, as well as the clear message it was delivering. We discussed the changes I was planning to make in the last couple of weeks of the production phase.

MRS BLACKBOROW

• She agreed with me about the need to change the sound levels, and also we discussed what could be done to ensure the advert was a bit more unisex. I suggested changing the voiceover from a male to a female in order to incorporate the unisex brand value that the brief wants. I have now done this and I think it works well. 

MRS DYMIOTI

• I told Miss I wanted to change the pack shot like the other one, and she agreed that it would be a good idea. 

SAM, MEDIA TECHNICIAN

• I wasn't happy with the fade transition between two of the shots and I decided to change this transition into a wipe so it flows much better than it did before. Sam thought this was a good idea. I also thought the pace of my advert was a bit slow and I increased the speed to 110% so it is faster without seeming robotic or fake.

TARGET AUDIENCE

• I asked my target audience focus group if they thought the cooking shot was funny, they didn't really like it so I cut it down. Now the shot is cut with just the focus being the whisk on the flour rather than including a pan round to the other character.

Overall, I'm glad I organised the reviews at this stage, it was beneficial to the production of my advert, as it gave me the confidence to go ahead and make the changes I wanted. I think my adverts are more successful as a result.

10. My planning evidence

Throughout pre-production, I have created many documents in order to help me plan my production. These documents help with both organisation and actually pinning ideas down onto paper, which helps me fully visualize my ideas. All of my pre-production work will be below.
Timeline
   

























Creating these two timelines was very useful for me, as it allowed for me to visualise roughly what happens when and how I'm going to fill the 30 seconds required.
This was the first stage of my creative pre-production.

Storyboard

Above is a page from each of my two storyboards. I created these in order to plan out each individual shot, both in terms of framing and in terms of duration, so I would not have to do this on the filming day. This was the second stage of my creative pre-production.

Script

Both my adverts use voiceover a lot as the character interacts with the voiceover. Therefore, creating a script was vital as it will help me during production, as it means that my voiceover can just read directly off of the script which would make it more smooth. This was my third stage of creative pre-production.

Bottle Logo

This is the logo of my product that will be placed both on the bottle and in the end titles. This was useful as it allowed me to fully create my brand identity. This was the fourth stage of my creative pre-production.

Character, costume and hair and makeup list

Above are my character lists which have planned hair and makeup on them as well as costumes. The hair and makeup are stock images that look how I want my actors to look. This helps me design their look on the day of the shoot. This is my first stage of organisational pre-production.

Location Report & Risk Assessment

A location report is very useful in production as it helps to have a clear idea of where I am going to be shooting on the day and therefore the day can run smoother as there will not be time wasted on figuring out where to shoot. The risk assessment means that I will know what to avoid doing on the day of the shoot to minimise the risk of an accident. This is the second stage of pre-production.

Shootboard

Above is one page of my shootboard. This organises the order the shots will be taken in based on practicality, and so is very useful as it saves time on the day as there will be less travelling around. This is my third stage of organisational pre-production.

As seen above, I have been through a lot of pre-production in order to help my shoot run as smoothly as possible on the day. It was worth the effort as it will help me a lot when it comes to shooting.

9. The practicalities of filming: when and where production will take place and with who

I have created a shoot schedule that will help me shoot on the day. It has been organised practically, for example shots will not be filmed in order but rather to take into account locations etc. It's also been planned so that the actors for the first advert do not need to be there when filming the second advert and vice-versa. Below is the shoot schedule

8. The planning I intend to complete in order to ensure a successful outcome for my production

Planning is essential in order to create a successful product, as it means that the production can run smoothly without interruptions.

The planning I intend to do and when I will do it will be listed below:

• Timeline of both adverts - 5th February
• Storyboard for both - 6th and 7th February
• Cast list - 8th February
• Costume and make-up (will be within cast list) - 8th February
• Draft script for both - 9th February
• Location report - 18th February
• Risk assessment (will be within location report) - 19th February
• Shootboard - 20th February
• Brand name design - 21st - 22nd February

7. My statement of intent

This is my statement of intent, completed on 2nd February 2018