Music Video Analysis - Look What You Made Me Do

Taylor Swift - Look What You Made Me Do

Convention 1 - Beauty Shot

As typical of most music videos, there is a close up of the singer which is known as the beauty shot. Taylor Swift is sporting a full face of make up,and this intends to add interest in the video as it is hoped that people find this shot aesthetically pleasing.



Convention 2 - Visual Representation

The lyrics here say 'the gun was mine', and at this precise time Taylor makes a gun sign with her hand. This is used to add layers to the audio, as it links nicely to the visual element that is added to the video.



Convention 3 - Varying Mise en Scene

This video repeatedly changes mise en scene, to represent the different personalities of Taylor Swift. This one uses the same framing, which is a shot from above, to do this. This is also an example of cutting to the beat of the music, which is something that happens in almost all music videos.




Convention 4 - Extraordinary Situations

This scene is of a car crash, where Taylor is posing for paparazzi outside of her crashed car. This is used to exaggerate celebrity culture of the time, but through using this extraordinary situation, the director is trying to show that celebrity culture has come too far. This is often used in music videos.




Convention 5 - Large Dance Numbers

This is a large dance number which is highly choreographed, with Taylor the focus in the middle. The camera goes from a long shot of Taylor, to a mid shot to a close up which highlights her as the focus of the shot. It shows she is the main person in the shot. The dancing of course is in time with the music.